How it actually works.
We look at AI in sales on the merits: what the technology can do, what it can't and when you don't need it. The figures come from live systems, not from slide decks.
AI agents for sales in 2026: comparing approaches
We compare four types of AI agents for sales: a bot builder, a cloud service, AI inside the CRM and an agent built for your company. Tables, selection scenarios and questions to ask a vendor.
KDKirill Dmitrienko
How to build a sales department from scratch: 10 steps
Building a sales team step by step: goals, funnel, roles, hiring, scripts, procedures, CRM, compensation and control. Every step has a verifiable result.
AEAlexey Ershov
AI in marketing: where it works and where to start
Where AI really works in marketing: content, advertising, SEO, analytics, leads. Where it is dangerous, how to start step by step and which metrics to track.
KDKirill Dmitrienko
Sales analytics: types, methods and metrics
What sales analytics is, which types of analysis exist, which metrics to track and how to set up reports in amoCRM and Bitrix24 so you can see where money is being lost.
AEAlexey Ershov
Sales team procedures: which ones you need and how to roll them out
Which procedures a small business sales team needs, how to write them so people follow them, and which rules the CRM enforces on its own: fields, auto-tasks, escalation.
AEAlexey Ershov
Sales scripts for your reps: how to build and test them
How to write sales scripts for reps: five blocks with sample phrases, building from your best conversations, a messenger script, testing and updating based on objections.
AEAlexey Ershov
Chatbot for business: how to choose one for the task
What kinds of business chatbots there are, which tasks they handle, which channels they work in, what to check with a vendor and which mistakes to avoid.
KDKirill Dmitrienko
Automated enquiry handling in the CRM, step by step
Which enquiry-handling steps CRM rules take on, which go to the chat robot, what to leave to the manager and how to check that hot enquiries aren't kept waiting.
DKDmitry Kuzminov
Lead qualification: how to pick out the hot leads
How to qualify leads in a small business: signs of a hot lead, BANT made simple, questions that don't feel like an interrogation, and automatic qualification in amoCRM.
AEAlexey Ershov
What a sales funnel is and how to measure it
The sales funnel in plain words: stages from enquiry to payment, a worked conversion example, where clients get lost and how to set up stages and tasks in amoCRM.
DKDmitry Kuzminov
How to choose a speech analytics service
How transcription differs from meaning-level analysis, what to check in a speech analytics service before you buy, and how to run a pilot on your own calls.
DKDmitry Kuzminov
AI agents for business in 2026: which ones and what for
Where AI agents already work in sales, hiring, support and CRM, where they don't belong yet, and how to choose the first area to implement them.
KDKirill Dmitrienko
Sales team audit: a step-by-step checklist
How to run a sales team audit yourself: what to check in the pipeline, CRM, calls and procedures, where money is lost, plus a ready-made checklist.
AEAlexey Ershov
Avito bot: replying to buyers and deals in amoCRM
How a button bot differs from an AI agent, what to automate in Avito chats, how to connect officially without risking a ban, and how to link chats to amoCRM.
KDKirill Dmitrienko
Why overdue tasks pile up in the CRM
We look at three causes of overdue tasks in the CRM: technical, process-related and motivational. And show which rules and automations close the problem.
DKDmitry Kuzminov
Sales automation in 2026: services and a step-by-step plan
Order matters more than the set of tools. Five maturity levels, the usual mistakes, and the metrics that show a result rather than a feeling.
DKDmitry Kuzminov
Neural networks for business in 2026: tasks and tools
A breakdown by task rather than a list of tools: what works in sales, support and documents, where neural networks don't work at all and how they differ from ordinary automation.
KDKirill Dmitrienko
How much does a chatbot cost: what goes into the price
What the price of a chatbot or AI agent depends on, what in the quote is one-off and what is monthly, how we work out the cost and what to ask a contractor.
KDKirill Dmitrienko
Sales department automation: where to start
What to hand to AI in sales and what to leave to people: first response, sorting enquiries, qualifying leads and follow-ups. Real examples, no promises.
AEAlexey ErshovLet's audit your sales department.
We'll look at where enquiries get lost and say plainly whether artificial intelligence helps here. Free and with no strings attached.
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